Potters Industries — Highway Safety

A GROWING ROLE IN ENSURING HIGHWAY SAFETY

With more drivers traveling on more roads, the need to promote safety - especially at night and during poor weather conditions - has been a continuing concern. In response, Potters Industries has developed both materials and technology to improve visibility while enhancing driver safety.

Embedding glass beads into highway safety markings creates reflective lines that shine through darkness, rain, and fog to direct drivers more safely along the road. Customers who rely on our VISIBEAD® family of products - VISIBEAD, VISIBEAD PLUS II, VISIMAX, VISILOK, ULTRA 1.9, & ULTRAGUARD - include highway safety authorities, pavement marking material producers, and road marking companies.

At the same time, we work with governments around the world to address improvements in highway safety. With our ongoing research into retroreflectivity coupled with our industry leading Technical Service team, our leadership and innovation have set the standards for reflective highway markings.

Worldwide acceptance of these safety standards has resulted in global demand for reflective marking materials. Currently, more than two-thirds of our annual worldwide production - the single largest use of our products worldwide - is used for highway delineation and guidance systems.

CONTINUING TO EXPAND IN A CHANGING WORLD

As greatly as Potters has grown over the years, we realize that a universe of possibilities remains to be explored. We welcome your inquiries about our current products and about pursuing new opportunities and applications.
Health, Safety &
Environment
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